The Fund-raising Division is responsible for planning and organising fund-raising activities, handling planned giving and other specific donations including beneficiary programmes, naming of service units, legacy donation, donations of shares and properties, etc., exploring effective and new donation channels and rendering fund-raising related back-end support such as issuing donation receipts and maintaining all donation records. It also implements related public relations work, including maintaining and expanding the corporate and individual donors’ network. In addition, the Division makes recommendations to the Board regarding the adoption and review of fund-raising policies and strategies.