TWGHs conferred Silver Award of the 10th China Golden Awards for Excellence in Public Relations
With “A Heart for Charity and Hong Kong TWGHs 140th Anniversary” as topic in the public relations case study which sets forth the recognition gained from the public by successfully disseminating Tung Wah’s core values and spirit through a series of activities during the 140th Anniversary, the Group was conferred the Silver Award in the governmental and non-profit organizations category in July after successfully passing through three selection sections.
Being one of the most authoritative competitions in the field, the China Golden Awards for Excellence in Public Relations, which is organized by the Chinese International Public Relations Association (CIPRA) biannually, aims to select outstanding public relations case studies in the Greater China (including Hong Kong, Macau and Taiwan Regions).Through case collection, selection and promotion, the Awards help propel the development of professionalism, standardization and globalization of the PR profession in the Greater China. With conformance to the norms of International Golden Awards for Excellence in Public Relations, the competition is divided into 20 categories with a selection committee composed of renowned public relations specialists, academics and media veterans from the Mainland.
A number of organizations in Hong Kong also won in different categories including MTR Corporation, The Kowloon Motor Bus Company (1933) Limited, New World Development Company Limited, NWS Holdings Limited, The Link Management Limited, The Hong Kong Society for the Aged and Waggener Edstrom Worldwide Communications Limited.
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